The holidays compress time and crank up pressure—and your marketing doesn’t need to pile on. Mike (branding/web) and Liz (social strategy) share practical ways to stay visible without overcommitting: plan ahead, schedule the essentials, repurpose what already works, and set clear boundaries so you can actually enjoy the season.

You’ll learn

• Why consistency moves your business more than one-off holiday “hacks” or trends.
• How to plan and schedule content, promos, and emails so marketing doesn’t happen in real time.
• Simple visibility plays for December that do not require daily effort.
• How to repurpose top-performing posts and turn strong videos into carousels or graphics.
• Ways to communicate holiday hours and response times professionally and humanly.
• Mindset shifts that reduce end-of-year pressure (focus on what already works, not doing everything).
• How to use out-of-office, auto-replies, and light check-ins without derailing delivery.

Quick wins

• Schedule your next two weeks of posts and one email today; add one “evergreen” post to cover gaps.
• Pick three high-performing posts from the fall and republish them with light tweaks.
• Draft a short “holiday availability” message for your website, social bio, or auto-reply.
• List one marketing task you will pause until January and one you will keep doing consistently.
• Block one uninterrupted time window to prep January content before year-end.

Key takeaway

You do not need to do everything to finish strong. Plan a little, schedule the essentials, reuse what already works, and communicate your availability. Consistency—not last-minute heroics—is what keeps your business moving through the holidays.